4ocean was born on a plastic-covered beach in Bali, Indonesia.
The founders, Alex and Andrew, have been around the ocean their entire lives. They both grew up on the Florida coast, swimming, diving, fishing, and surfing. After becoming friends in college, they saved up their money for the surf trip of a lifetime to Bali. When they arrived, they found a beach that was completely covered in plastic, with trash-filled waves delivering more garbage with each break.
They asked a local why such a popular, and otherwise beautiful, shoreline wasn’t kept clean, and were told that the beaches had been cleaned just hours earlier. The trash they were wading through had only just washed ashore.
Their eyes were immediately opened to the magnitude of the ocean plastic crisis, and they vowed on the spot to try to do something about it.